Zenith Bank : 2022 - January 2025
Active users
k+
Processed transactions
₦
M+
Role
Senior Product Designer -
Visual Design, Protoyping, Research,
UX Audit, User testing
Team
Nneka - Lead Product Owner
Yomi - Product Owner
Kenneth- Lead Software Engineer
Dayo- Frontend Engineer
Dami- Backend Engineer
Faithful- Frontend Engineer
Okechukwu- Frontend Engineer
Timeline
8 Months
Overview
Globalpay is a subsidiary product of Zenith Bank that specialises in Online payment for businesses
within Africa. The previous platform was very outdated and needed a modern clean design to increase
users and drive sales. I led the design of this product by introducing modern design standards.
The product was a successful launch and it was praised by Stakeholders and Business Owners within the Organization.
I regularly had meetings with the Stakeholders of the Organization to ensure the design choices for the app aligns with the business goals. Also, maintained close communication with developers to grasp their skills and project limitations.
Business requirements
Payment Processing Functionality: Enable secure processing of various payment types like credit cards, bank transfers, USSD and QR code
Developer-Friendly APIs: Provide well-documented APIs and SDKs for easy integration, fostering a developer ecosystem to expand the platform.
Reporting and Analytics:Offer comprehensive reporting and analytics for merchants to track transaction performance and gain insights into customer behavior.
Subscription and Recurring Billing: Support subscription-based models with features like recurring billing, subscription management, and invoicing.
Challenges
While I was working on the Activation flow process for users to register their business information, the amount of information seemed quite overwhelming so I had to break down the information into steps and reiterate further to provide a seamless smooth experience.
G1: Transactions : UX & Business Win
Merchants:
• See All Transactions: Track status, amount, channel, date for all purchases.
• Filter & Search: Find specific transactions quickly and easily.
• Download Records: Keep a copy of transaction history for reference.
Business:
• Self-Service Support: Empower merchants to track transactions, reducing support load.
• Save Costs: Increase efficiency by deflecting basic transaction inquiries.
• Data Insights: Gain valuable merchant behavior and payment trends.
• Transparency Builds Trust: Merchants feel empowered with easy access to their information.
G1: Payment forms : UX & Business Advantage
Merchants:
• Offer Payment Options: Easily create and manage diverse payment plans (e.g.,one off payment, subscriptions).
•. Attract New Customers: Cater to budget-conscious buyers with flexible payment options.
•. Increase Sales: Boost conversion rates by offering accessible payment structures.
Win-Win Solution:
• Merchants gain a competitive edge and drive sales.
• Customers enjoy flexible payment options, increasing satisfaction and loyalty
Research
I carried out In-depth discussions with key stakeholders (IT, security, customer service, compliance) to understand their needs, concerns, and existing processes. Then I analyzed existing payment gateways such as Flutterwave, Paystack e.t.c. to identify best practices, user trends, and potential gaps in the market. Findings were presented with 15 page documents on best pratices to adopt and avoid to build a secure and scalable financial system
G1: Analytics : UX & Business Advantage
Merchants Gain:
• Clear Revenue View: Track overall and product-specific revenue performance.
• Payment Insights: See customer preferences across payment methods (credit card, Ussd, etc.).
• Data-Driven Decisions: Optimize offerings and marketing strategies based on customer behavior.
Boost Business Growth:
• Identify revenue drivers and potential areas for improvement.
• Make informed decisions to increase sales and customer satisfaction.
Results & Conclusion
The application was launched on August 20th 2023, Bugs were fixed to ensure the system is secure, stable and user friendly. Overall, the system has gained over 5000+ users and has processed over 950M+ transactions so far. Next steps is to improve the existing systems and work on new features that are in line with the merchant needs and business needs.
